To celebrate the launch of Estée Lauder’s ‘The New Double Wear Foundation’, BRYANT delivered a 36-hour experience hosting global creators through a bespoke, concierge-led programme. The experience culminated in a celebration at Chateau Marmont, transforming the iconic venue into a defining brand moment that placed the launch at the heart of Hollywood. Alongside a curated foundation masterclass at a bespoke penthouse takeover and guided hike, the campaign extended to consumers with a three-day kiosk takeover.